Creative development and general art direction for Watchworthy’s social media pages. The following presentation breaks down what would give Watchworthy an edge over their competitors as well as establish a brand Style Guide to ensure a cohesive and uniform identity. In addition to establishing brand identity I’ve included several ideas and templates that can be easily repeated by the entire audience development team.

Buttonmash

As a gaming channel that was gaining traction within the overall Ranker brand, I was put in charge of creating a unique and easily recognizable logo for Button Mash. In order to quickly make the association between Button Mash and gaming, I included a button surrounded by cracks as well as up/down arrows that are both synonymous with gaming & Ranker.

Weird History

Weird History is an extremely popular channel within Ranker that was in need of a little bit of a graphic update that was more in-line with the current roster of content & videos. Cultural & more contemporary history as opposed to strictly ancient history. By adding a pop of color, a few more recent historical icons & a more modern title treatment, Weird History was brought up to date.

Weekly Wild

Weekly Wild was developed as a potential Snapchat show dedicated to the wildest things happening in pop culture. The goal was to creating something that had a polished look while still catching the eye.